Or items you can't get from the pound shop or much cheaper elsewhere.
People are custom savvy these days - take that football shop on there for example.
They were selling a Celtic Gnome for £25 I got the same gnome for £6.99 from Sports Direct, you don't have to be Martin Lewis to spot some of these!
That reminds me of a lady who strode into my shop and said, 'These oil burners you are selling at £2.99, I've seen similar ones at £1.99 in PoundStretcher'
'Oh', I said... 'that's a real bargain'...... ''Did you buy one off them?'
'No, I didn't' was the reply.
'Well, I might as well make mine fifty quid each then, because it makes no difference does it, you still won't buy one'