More can be done, and must be done to promote the Arena,
Its important that people note the REAL answer by Dave to Paddy's question.
i.e.,you CAN rent the arena for approx £4500 for the night ... but the REAL cost of staging the hole event is much higher .. in excess of £20,000
Thats because of ticketing, security, advertising, ..and the percentage that Venue Cymru want from the sale of your tickets.
Any attempt to break into the 'cartel' which is gig promoting will be met with immense frustration. Any major talent is controlled by maybe two major management companies.... they have thier favoured promoters and venues, and these guys are most unlikely to even return your calls.
That doesn't mean that more cannot be done by the VC management to persue it though.
More nights like last night are vital, otherwise this white elephant will go the way of Conwy Civic Hall ... and close!