I expect the new cafe in there was doing a roaring trade! (Is there one open yet?) 
We didn't stop but we would have done if the cafe had been open because we were looking for somewhere to go for lunch.
The beach looked great and was full of people as were the remaining kiosks and food van.
There were masses of cars parked on both sides of the road most of the way down. Sun, sun, sun, good for business!