Other than the major sponsors (MacDonalds, Coca Cola etc) ... and of course G4S, I can't see any businesses benefiting from the Olympic games.
After a terrible year for weather, the economy needed a busy July and August to save many tourist businesses from closure.
Instead, many millions will stay at home in front of the telly.
I know how quiet my business was during the last World Cup, and the Euro Football tournament.
On the Saturday when Andy Murray played in the Wimbledon final, I might as well have not bothered opening.
Many other local traders agreed with me.