My belief is that the NWWN is less of a newspaper,and more of a local interest magazine.
But, this is borne out of two direct pressures, one good the other not so good.
1, On the good side, I hail from a city where the first 20 pages of the DAILY (not weekly) paper is packed with murders, rapes and heinous crimes of all sorts. The North Wales Coast is much more sedate, I am thankful for it, and it means there is less real news to report.
2, I think the NWWN is chronically under funded, which is WHY, (as Yorkie says) the ratio of adverts to 'news' is so out of kilter.
The adverts are necessary to keep the paper in circulation, and perpetuate the small amount of news coverage by keeping too few journalists employed.