Welsh Tories call for major overhaul in Welsh tourism
A new Tory-led government would get rid of Visit Wales, the Welsh Government’s tourism team charged with promoting Welsh tourism, and replace it with an arms-length body.
Welsh Conservative AM Suzy Davies says it was a huge mistake to have scrapped the Wales Tourist Board in the first place.
The party says if it came to form a Welsh Government, it would abolish the Visit Wales set up – which is a part of the civil service – and would replace it with an organisation staffed by industry experts.
Businesses 'do not feel they are consulted'
It cites its own research in the industry, claiming businesses have told it that they do not feel they are consulted on decisions made by Visit Wales.
Some have raised concerns with the body’s alleged “uninspiring, unimaginative” TV adverts.
RELATED: 'The worst advert for Wales I've ever seen': Veteran tourism boss hits out at Visit Wales commercial
'Huge mistake to scrap Wales Tourist Board'
The Tories claim a return to an arms-length body like the Wales Tourist Board would see a “shift of culture” and would embrace the industry-elected representatives.
However Ken Skates, the Welsh deputy minister for culture, sport and tourism, said getting rid of Visit Wales would cause chaos.
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