Sadly, these Armed forces 'charities' are only following in the footsteps of some of the major charities in the UK. The NSPCC, for instance, has a lamentable track record, since all its actual child protection responsibilities were subsumed by the Local Councils under the Children Act. Apart from spending more than 20% of its charitable income on Direct TV Advertising, its only function (though some may argue it's an important one) is the funding of Childline. Remove the cost of Childline from the equation and last year a whopping £95,000,000 was spent on advertising and 'providing information' which can be seen as another form of advertising.
It gets better. Last year alone they paid more than 52 employees at least £60,000 a year in salary, but that's not between them. The head of NSPCC is paid £170,000 a year, six others are paid more than £100,000 each per year and the rest between £60,000 and £90,000 each. Nice work if you can get it.
The Charity owns three trading subsidiaries and also owns a staggering £27,000,000 worth of property. But they don't actually look after any children, so how on earth do they manage to use that amount of property and where is it?
Little wonder that smaller would-be charities eye up this sort of behaviour with more than a little envy.