I was reading on Oscars today about bottled water and how the price can be drastically different between brands. It reminded me of the news story in 2004 regarding a brand called Dasani by Coca-Cola. They lost millions of pounds and rightly so. First it was discovered that Desani was in fact ordinary Thames tap water and then it got worse for them when all bottles were removed from UK shelves as the product contained twice the legal amount of Bromate causing a cancer scare.
First, Coca-Cola's new brand of "pure" bottled water, Dasani, was revealed earlier this month to be tap water taken from the mains. Then it emerged that what the firm described as its "highly sophisticated purification process", based on Nasa spacecraft technology, was in fact reverse osmosis used in many modest domestic water purification units.
Yesterday, just when executives in charge of a £7m marketing push for the product must have felt it could get no worse, it did precisely that.
The entire UK supply of Dasani was pulled off the shelves because it has been contaminated with bromate, a cancer-causing chemical.