Why would someone purchase a HMV gift card other from than a HMV store?
Shoppers who bought HMV gift cards from Asda, Boots and Tesco can exchange them at face value for the retailers' own gift cards.
Supermarket giants Asda and Tesco say if you bought an HMV gift card from one of their stores and have proof of purchase, such as a receipt, you can exchange it for one of their own.
High street retailer Boots will also exchange an HMV gift card bought from one of its stores, for one of its own.